Dockers® Real Men of Action Kick-off 2012 Spring/Summer

I find it inspiring and nice to see young men of today wear good clothes.
I am no expert with fashion and everything that comes to it but when a good-looking guy passes your way wearing a set of decent clothes to work or wherever he goes, I'll have an instant crush to him. Nowadays, the ghetto look has been creeping the wits out me. 


Last March 4, 2012, I am fortunate enough to be invited to a men's fashion show. I find it more interesting since it would be a Dockers event and I know from the heart that they make young men really, really good-looking and decent.

Dockers 2012 Spring/Summer collection is an inspired collection, reflecting the resilient, resourceful and hardworking real men of action. It is for and about the men who present unique skills, passions and value to the world.

The Spring/Summer collection offers more variety of choice from the popular Alpha Khakis, the dependable Wearever Series and the staple Signature Khakis.

Dockers Alpha Khaki

Successfully launched last season, Dockers Alpha Khakis are gaining traction among the new generation of khaki users who see the value of a khaki that is built from a dress pant block using denim construction. It is an easy alternative to their favorite denim.

The Spring/Summer look features a refined, simple and comfortable Alpha Khaki that fits any occasion. It will have more color choices, from stately blue to more daring colors like flame and paper white.

Dockers Alpha Khaki still the new generation of khaki for the next generation of men.

Wearever Series, the smart pants
When in search of the smartest pants you can own, the Wearever Series fits the bill. It is pack with performance benefits from stain protection, wrinkle free and permanent crease, providing worry free comfort from sunup to sundown.

It offers classic styling with unmatched comfort -- a simple choice when deciding to meet a client at the boardroom or at the golf course.

Simply a staple Signature Khakis

This season Signature Khakis come in richer twill and has a finer weave. It offers more variety regarding its fit – there is the Classic Fit, Straight Fit and for those who can, a Slim Fit.

Save the day, Everyday

Going through the week, from Monday to Sunday, can indeed be challenging. Tasks need to be completed, situations turn from manageable to stressful, and it requires the real men in us to strive and thrive.

Dockers presents a myriad of ways to ‘get yourself together’ and conquer these challenges with relative ease and cool; be it an optimistic fresh Monday, a relaxed yet still serious Tuesday, an out ofoffice Wednesday, a morning of work and play Thursday, organized planning for next week’s to-do Friday, easy-going recreation Saturday and essential R&R Sunday.

According to Bobet Romualdo, Dockers Commercial Director for Asia, “Men face different kinds of challenges every day and the desire to be effective in accomplishing tasks or getting work done is universal. Men need to be confident and in control with sudden changes of situation, have to have khakis that equip to conquer it.”

He added, “Dockers celebrating the real men of action this season believe that after all, for the men of action Dockers saves the day, every day”.

To celebrate being the real men of action, Dockers is launching ‘Dockers Man of Action Car Raffle Promo’ and get a chance to win a BMW 116i.

A raffle promo that is easy to join – simply purchase one Alpha Khaki and one regular Dockers item, and that entitles Dockers customer to one raffle coupon.

This promotion for the real men of action will run starting this March until May. The raffle draw and the announcement of the winner will take place on a one of a kind event this coming June.

So take that quick step and visit a Dockers store, be amazed with the collection inspired by real men of action -- Dockers 2012 Spring/Summer collection.

About the Dockers® Brand

The Dockers® Brand has embodied the spirit of khaki for more than 25 years. Since their introduction in 1986, Dockers® has been perfecting khakis—and the essential goods to go with them—for men and women all over the world. No compromises in quality. Just versatile, essential style. Day to night. Monday to Sunday. Wearing the pants has never looked so good.

For information on Dockers® and its products, please call +632-889-9301

 or visit www.Dockers.com.