Tuesday, February 7, 2012

FILA #whattheheckisthat Campaign Launch

One of my wildest dream ever since middle school is to go Manila Polo Club, without the hassle of having a membership. I know, impossible right? Before you even enter the gates of that private and exclusive club, you must present your proof that you are a part of the elite society. Oh yeah, what the heck.

So when I received an invite for an event with the venue: "Manila Polo Club" --- please, imagine my excitement and giddiness. Silly girl in the process. 

Annually, the Manila Polo Club hold its Fila Polo Cup since 2003 and has been one of the brightest highlights of the local sports calendar, not just for the action but also for the glitz and glamour. This year, another feature will steal attention from the field. FILA will be launching a head-scratching campaign at the event where fans of the Revolutionary SKELE-TOES four-toed shoes could stand to win a starring role in a travel and lifestyle documentary!

The campaign? #WhatTheHeckIsThat
You must look for the most amazingly strange, weird, odd, unbelieveable and what-the-heck-is-that reaction inducing photo, post it to the FILA Philippines Facebook page and the Facebook Community votes for a winner! The top #whattheheckisthat submitter gets to star in an exciting travel and lifestyle documentary wearing his or her favorite Skele-toes! 

The 2012 Fila Polo Cup shares the fun with advocacy. For every pair of Fila Skele-toes purchased at the event, Php500 will go to the 500 families affected by typhoon Sendong. The advocacy project is called "500 For 500" by Operation Compassion.

L-R: Tessa Prieto-Valdes, Abs Abdelkader, Borgy Manotoc, FILA CEO Cris Albert and Georgina Wilson

2012 Fila Polo Cup winner

For more information about Fila:
Official Site: HERE
Facebook Page: HERE

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