Thursday, May 31, 2012

Fight against fast-ageing, starting with your brain



There is no stopping ageing. It is inevitable that in time, our once soft and supple skin would wrinkle, hair gone gray or lost, bones become brittle.

Though it can’t be stopped, ageing can be delayed in countless ways. The use of supplements to keep skin looking radiant is one. When it comes to giving bones that much-needed calcium boost, milk supplements can do the trick.

The brain is another important part of our body that is also in danger of fast ageing. Like the body, the brain will also deteriorate as we become older. And many people are not aware that brain ageing starts from mid twenties onwards, much earlier than most people imagine. Based on a survey done in 8 countries such as China, Korea, Japan, Malaysia, Singapore, Hong Kong, Thailand and Taiwan, around 73% of respondents believe that the brain is one of the key organs that need to be protected from aging.

There are ways to fight causes of brain ageing, though. Just like preventing other signs of ageing, our brain may be saved through supplements that provide enough brain food to keep it healthy. Coupled with regular exercise, a healthy and balanced diet, including those rich in omega-3 and plenty of restful sleep, brain ageing will definitely have to wait.

BRAND'S® Essence of Chicken is one such food supplement. Made from fine quality chicken extract but without any additives, fats and cholesterol, BRAND'S® Essence of Chicken contains ProBeptigen™, an amazing peptide that helps boost the brain’s level of serotonin, which is known to fight stress, fatigue, and helps improve motivation to learn. It also has carnosine, a dipeptide that helps protect the brain and slows down the effects of brain aging.

It is also important to note that common reasons such as stress and depression may prove to be more potent than other causes of brain ageing and memory loss. Depression can imitate the signs of memory loss and the effects in our brain functions may be irreversible when prolonged.

And when our body is stressed, it releases cortisol, popularly known as a “stress hormone,” that gives us a burst of energy in response to stress. Though it is a very normal reaction of the body, because of a highly stressful lifestyle, prolonged stay of this hormone in the body may result to adverse effects. It also works up the neurons to its limits which lead to its fast deterioration.

Keeping a healthy brain with proper diet, rest, regular exercise, together with food supplements like BRAND'S® Essence of Chicken, can definitely improve your brain functions and help prevent brain ageing. But living a stress-free lifestyle by managing it properly to lessen the worries, and staying actively social, meeting family and friends, can also help in improving brain health. A bottle a day of BRAND'S® Essence of Chicken will definitely help you fight worries on ageing. As some would say, “ageing is just in the brain.”

Available in 42-gram and 70-gram bottles, with suggested retail prices of P68 and P108, respectively, BRAND’S® Essence of Chicken is sold at Mercury Drug stores in Metro Manila. For more details, visit www.brandsworld.com

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